In 1987, Thor #383 was presented as an previously untold tale from Marvel Superheroes Secret Wars.
Ĭrossover titles include The Amazing Spider-Man #249–252, The Avengers #242–243, Captain America #292, The Incredible Hulk (vol.
When time came to actually do it, I realized that only I could write it. They also said there had to be new fortresses, vehicles and weapons because they wanted playsets, higher price point merchandise and additional play value. So would Iron Man’s, because their focus groups indicated that kids reacted positively.etc. His armor would have to be made more high-tech. Doctor Doom, they said, looked too medieval. Mattel had a number of other requirements. Mattel's focus group tests indicated that kids reacted positively to the words 'wars' and 'secret'. We went through a number of ideas for names for the toy line and series. Shooter further explained Mattel's input for the series: Fans, especially young fans often suggested to me "one big story with all the heroes and all the villains in it", so I proposed that. They were interested in Marvel's characters, but only if we staged a publishing event that would get a lot of attention, and they could build a theme around. Kenner had licensed the DC Heroes, and Mattel had He-Man, but wanted to hedge in case superheroes became the next big fad.
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One month later, the twelfth issue of Marvel Age featured a cover story on the series with the revised title of Secret Wars. In the eleventh issue of the Marvel Age news magazine, published February 1984, a news column announced the series as Cosmic Champions. The series was conceived by Marvel Comics' editor-in-chief Jim Shooter.